In this episode, Jaden is joined by Justin Norris. Justin manages a large landscape operation in florida. He has been in the landscaping industry for 15 years. His current region employs over 180 people, and he grew their current market to 10 million in just 5 years. Needless to say, he has got a lot of experience in the field and it has been fun to talk with him about the business. He also recently started a coffee business, Home Coffee Brand, with his wife Kayla. You can find him on instagram @justinnorris941, and @homecoffeebrandllc.
Jaden and Justin shared their insights on the challenges of finding and hiring good people in the trades and construction industry. The younger generation is being pushed towards college and other industries, and the culture of the trades needs to change to attract them.
Justin emphasizes the importance of creating a winning team culture that everyone wants to be a part of, even if it means going through the hardest work. He compares it to the Alabama football team, where you have to be the hardest motherfucker out there to join. By taking care of your current staff, promoting them, and showing what you’re doing online, you can attract more employees. This is a key strategy for employers in the trades and construction industry, as it can help them build a strong, loyal workforce.
Finally, Jaden and Justin discuss the impact of AI on the industry, and how it won’t take over jobs any time soon. There will always be a need for physical touch and customer service, and the work is just irreplaceable
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