The Power of Photography in the Dirt World: Revolutionizing the Construction Industry
Listen to today’s episode to gain insight on the dirt world photography and how to revolutionize your contracting business and attract the right people.
If you’re a blue-collar worker, you know that the trades are the backbone of our society. From construction to mining, these industries play a vital role in building and maintaining our infrastructure. However, the trades often face challenges when it comes to attracting and retaining skilled workers. That’s where the power of photography and social media comes in.
In today’s episode of the Blue Collar Future podcast, we had the pleasure of speaking with Kjell Gerber, a photographer and marketing expert at Buildwitt. Buildwitt is a company that specializes in social media management, photography, videography, and marketing for the construction and mining industries. Chell shared his journey from working in his family’s construction company to becoming a photographer and traveling around the country capturing the essence of the dirt world.
The Evolution of BuildWitt
BuildWitt started as a social media management and photography company for construction and mining companies. Aaron Witt, the owner of BuildWitt, recognized the value of capturing the work and the people in these industries through photography. He started by taking photos for companies and realized that there was a need for social media management and marketing services as well. BuildWitt expanded its services to include website development and design, and even ventured into the training and recruitment aspects of the industry.
Kjell joined BuildWitt after Aaron saw the content he was posting for his family’s construction company. Kjell’s passion for photography and his experience in the field made him a perfect fit for the company. He started by duplicating Aaron’s work and eventually took on website projects and video editing. Kjell’s role at Buildwit has evolved over the years, and he now focuses on capturing the essence of the dirt world through his photography.
The Power of Photography in the Dirt World
Photography plays a crucial role in attracting and retaining skilled workers in the construction and mining industries. Kjell and the team at Buildwitt understand the value of high-quality photography in showcasing the work and the people in these industries. By capturing the heart and soul of the dirt world, they aim to promote awareness and inspire others to pursue a career in the trades.
Kjell shared his experience of working with contractors who were initially hesitant about having their job sites photographed. However, he emphasized the importance of having quality photography to showcase the work and attract the right people. He mentioned that photography can capture the essence of a person or a company, and it can convey the pride and satisfaction that comes with working in the trades.
Building a Strong Company Culture
In addition to photography, Buildwitt also focuses on helping companies build a strong company culture. They understand that attracting and retaining skilled workers goes beyond just marketing and photography. It involves creating an environment where people want to work and feel valued.
Kjell mentioned that Marcus Sheridan, a marketing expert, spoke at the Dirt World Summit about the importance of marketing for recruitment. He emphasized the need for companies to answer the questions potential employees may have about working for them. By addressing these questions and showcasing the company’s values and culture, companies can attract the right people who align with their vision.
The Future of the Dirt World
The Dirt World Summit, hosted by Buildwitt, is a testament to the growing importance of the trades and the need for collaboration within the industry. The summit brings together industry leaders, experts, and like-minded individuals to discuss the challenges and opportunities in the dirt world. It focuses on topics such as leadership, marketing, and company culture, all of which are crucial for attracting and retaining skilled workers.
Kjell expressed his excitement for the future of the dirt world and the impact that Buildwitt can have on the industry. He believes that by promoting awareness, showcasing the work, and helping companies build a strong company culture, they can revolutionize the construction and mining industries. The goal is to create an industry that attracts and retains skilled workers and provides fulfilling careers for those who choose the trades.
Conclusion
The power of photography in the dirt world cannot be underestimated. It has the ability to capture the heart and soul of the construction and mining industries, showcasing the work and the people who make it all happen. Buildwitt, through its photography and marketing services, aims to promote awareness, attract the right people, and revolutionize the industry.
By focusing on building a strong company culture and addressing the questions potential employees may have, companies can create an environment where people want to work and feel valued. The future of the dirt world looks promising, with the Dirt World Summit and other initiatives bringing together industry leaders and experts to discuss the challenges and opportunities in the industry.
The trades are the backbone of our society, and it’s time to shine a spotlight on the incredible work being done in the dirt world. Through photography, marketing, and a focus on company culture, we can attract and retain skilled workers and build a brighter future for the construction and mining industries.
